This Echinacea purpurea cultivar is a rather large and very strong plant, floriferous with white, fully double pompon-like flowers.

The cone of the flowers completely consists  of very long tubular flowers, which are however shorter than the lowest ray flowers, normally present with E. purpurea. Like with every other E. purpurea the cone develops bottom up, until all disc flowers have developed completely giving the flower a full, pompon-like appearance which can be compared with some Dahlias. 

The yellow center of the young flowers is very striking. The flower stems are well branching and produce a lot of flowers. The plant height will reach about 36’’. Flowering starts in July and continues until the end of September.