The cone of the flowers completely consists of ray flowers, which are however shorter than the lowest ray flowers, normally present with E. purpurea. Like with every other E. purpurea the cone develops bottom up, until all ray flowers have developed completely giving the flower a full, pon-pon-like appearance which can be compared with some Dahlias.

 

The plant develops many and very well branching flower stems, giving rise to a very floriferous plant habit. The stems are short, reaching a maximum height of about 65 cm / 26”. Flowering starts mid June and continues until September.